11.02.2026
Can we imagine a world without polluting plastic?
Can we imagine a world without polluting plastic?
Plastic pollution caused by improper use is now one of the major environmental challenges worldwide. Every year, hundreds of millions of tonnes of plastics are produced for single-use applications and discarded, leaving a lasting impact on both terrestrial and marine ecosystems.
This issue was recently discussed in a France 24 programme dedicated to plastic waste and emerging alternative solutions.
Among the speakers, Céline Procop, President of Guyenne Papier, shared the company’s vision and commitment to developing sustainable solutions to replace single-use plastics.
Plastic pollution: an environmental and industrial challenge
Overused and mismanaged, plastics are a major source of global pollution. Their success is driven by competitive costs and technical properties—strength, impermeability and protection—yet these same qualities make them difficult to eliminate and to recycle sustainably.
Reducing plastic pollution is therefore not only about removing these materials, but also about developing alternatives that can meet the same technical requirements while fitting into a more responsible approach.
The solutions considered must be:
• effective in protecting products,
• compatible with existing industrial processes,
• able to be integrated into well-managed recycling streams.
Paper: a high-potential alternative
Paper, made from renewable resources and both recyclable and biodegradable, is a credible alternative for certain plastic uses—especially in packaging and communication materials.
However, to meet specific applications, paper sometimes needs technical enhancements in order to provide comparable properties, such as resistance to moisture, grease or air.
Coating solutions: innovating without compromising recyclability
This is precisely where the papers and boards manufactured by Guyenne Papier come in.
These innovations make it possible to:
• improve the functional performance of paper,
• progressively replace certain plastic films,
• offer substrates suited to industrial and regulatory constraints.
The objective is clear:
to support the transition toward more responsible packaging, without disrupting existing production lines.
Innovating to speed up the ecological transition
The challenges linked to plastic pollution call for concrete responses based on innovation and collaboration between stakeholders across the value chain: manufacturers, printers, converters and brands.
Renewable materials—and technical paper in particular—play a key role in this transition. They make it possible to imagine more environmentally respectful solutions without compromising performance.
To learn more about these issues and the solutions developed by Guyenne Papier, watch the full programme:
Watch the video