Papers for 4x3 displays

The legend of urban billboards in the advertising business. Large-format surfaces have given rise to brands and slogans that have acquired an iconic status: “Tomorrow I'll take the bottom off" proclaimed a poster network at the beginning of the 80s, and an entire industry felt invested in the mission to fight for freedom of expression; 4x3 posters are exactly that. To facilitate the work of creative people and billposters, Guyenne papier has designed opaque blueback papers that allow posters to be placed one on top of the other, and that can easily be folded, glued and unfolded on an urban support, which reduces application times and increases visual quality.