25.05.2021
" Why I refused to sell certain types of paper in Australia "
At a time when globalization and the race for profit are the benchmark, at Guyenne Papier, CEO Céline Procop supports strong values and convictions.
So why refuse to sell in Australia? ?
The observation is more pragmatic than political: “ Currently, we feed a consumer society that has its limits and its shortcomings: importing current and immediate consumer goods from the other side of the planet, which we throw away quickly, only creates wealth of carriers, or the international manufacturer. We should manufacture more locally and feed our European ecosystem, already vast and full of wealth . "
At the time of climate reflection, the impact of transport must be weighed. “Right now the cost of transport is going up. The day when the environmental cost will be valued, the products imported from the other side of the planet will perhaps no longer be so economical”. A way to talk about taxes without talking about it? Coherence is a delicate exercise: between European conflicts, national hypocrisy and the incongruity of local sectors ...
« The day when the environmental cost will be valued, the products imported from the other side of the planet will perhaps no longer be so economical »
Guyenne Papier responds to the contradictions as well as possible. “It's not about being perfect, it's about being aware of what we decide to do. We have plenty to do in Europe and the Australians know very well how to manufacture, or import from their closer neighbours." »
Produce locally, think globally.